Scott Lachut, PSFK Labs

Scott Lachut, PSFK Labs

Scott Lachut is PSFK Labs' Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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In an environment where the consumer is in control of their data, their relationship with business will be far less antagonistic.