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CAPABILITIES

PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.

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RESEARCH

PSFK Labs uncovers insights that help define a landscape of opportunity.

  • Trends Research
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  • Expert Analysis
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  • Competitive Review
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  • Open Innovation

CONCEPT

PSFK Labs envisions potential opportunities in the market and needs of the client.

  • Brand Development
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  • Future Journeys
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  • Business Strategy
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  • Concept Visioning

DEFINE

PSFK Labs evaluates potential strengths and weaknesses of concepts and opportunities.

  • Consumer Research
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  • Expert Panels
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  • Immersion Workshops & Tours

DEVELOP

PSFK Labs leverages a network of partners and producers to bring to life concepts to help test ideas in real-world experiences.

  • Prototyping
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  • Experiential
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  • Partner Selection

LAUNCH

PSFK Labs can activate a brand’s vision on their behalf.

  • Thought Leadership
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  • Branded Content
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  • Partner Management

Management

  • piers

    Piers Fawkes

    Founder & CEO

  • scott

    Scott Lachut

    President of Research & Strategy

  • hedyeh

    Hedyeh Parsia

    Partner, Director of Operations & Experience

  • Neil Berenholz

    Neil Berenholz

    Business Development Director

  • Adriana Krasniansky

    Adriana Krasniansky

    Strategist

Client List

PSFK Client List
 

Contact

We work with clients across the globe
from our New York headquarters.

To request a copy of our capabilities document, complete this form.

Commercial Inquiries:
Neil Berenholz
Director, Business Development neil.berenholz@psfk.com
+1 646.520.4672
42 Bond Street, 6th Floor
New York, NY 10012

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Please use this form to reach the business development contacts at PSFK Labs. Editorial submissions for PSFK.com should be sent to submit@psfk.com