The Future of Advertising: The New Rules Of Consumer Engagement
8:30AM - 12:30PM
PSFK launches The Future of Advertising report in New York:
The New Rules Of Consumer Engagement
Leveraging its research expertise, PSFK is proud to present the inaugural edition of the Future of Advertising. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumer and brands.
By examining a new class of immersive and interactive tools, the Future of Advertising report presents a playbook of strategies to transform digital advertising into a richer and more engaging experience between people and the companies around them. The event will highlight 13 trends evolving digital engagement, as well as offer consumer triggers that help advertisers address the changing media realities and better connect with consumers.
During this half-day event, PSFK Labs will present key innovators who are exploring the central themes in our study. Speakers will provide their perspectives and solutions to improve consumer engagement in the digital world.
This program is designed to challenge people who work with brands, agencies and media to rethink their marketing strategies and create more engaging communications for the digital age.
The Future of Advertising NYC launch event will be an inspirational morning session kicking off with breakfast, and featuring insights from the PSFK team as well as presentations from advertising and marketing pioneers.
Tuesday, July 12th, 2016.
8:30am – Doors open & breakfast
9:00am – Presentation Part 1
10:15am – Break
10:45am – Presentation Part 2
12:30pm – Session Close
President of Research & Strategy
Director of Experiential Marketing
Chief Creative Officer
CEO & Founder
Head of Partnerships
Co-President & Co-CSO
SVP Innovation Strategy
Plan Your Trip
Tuesday, July 12
Scandinavia House 58 Park Ave, New York, NY 10016