PSFK is a trends research, innovation, and activation company that publishes daily, provides consultancy and hosts events. We aim to inspire our readers, our clients and our guests to make things better – whether that’s better services, better product ideas or a better way of living.

Leveraging a network of international trends consultants, PSFK provides advice and consultancy to companies like Apple, BBC, BMW, Modelo Group, Nordstrom, NBC Universal, Target, Tchibo and SK Telecom.

Every project has been unique, but to give you an idea about what we do, here is a list of the questions we have helped answer:

“Help Us Understand Culture Creation In Europe”
PSFK provides Apple with strategic insights into how technology drives culture development in Europe.

“Help Us Frame The Conversation Surrounding The Car Of The Future”
Leveraging the scouts and experts on the Purple List, PSFK is retained by BMW to gather new ideas from BMW’s key markets and global hotspots of innovation.  The trends uncovered influence the product development teams.

“Provide Us With Consumer Perspective Video Of The Shopping Experience In 12 Markets Around The World”
PSFK used its global network of scouts to provide The Coca-Cola Company with consumer perspective video of the retail shopping environment in 12 markets around the world.  The project, which was completed in two weeks, was used to train vendors.

“Provide Us With A Map Of The Social Media Landscape…”
Apple has used PSFK to define the social media landscape, highlighting who is winning and who is losing – all in an effort to deploy a social media strategy that brings the company closer to its consumers.

“Help Us Understand The Role That Video Plays In The Purchasing Decision”
PSFK creates scenarios for Apple that highlight the role that video plays in consumers’ purchase decisions.

“Recommend New Products We Could Retail”
Target has approached PSFK twice for product and service innovation. Leveraging our understanding of global trends, PSFK recommended to the US retailer new and original products for Baby Boomers and Children.

“Introduce Us To New Creative Thinking”
For the BBC, PSFK curated and managed a trend tour of New York which culminated in an inspiration evening with some of the city’s leading creative minds.

“Help Us Find New Product Ideas For New Markets”
PSFK was retained to find and develop new product concepts based on global trend research for SK Telecom.

“Come, Inspire My Team To Find A New Way.”
We developed workshops for Mars, NBC Universal and Time Inc to help their teams find inspiration from trends.

“Find Us A New Way To Sell An Established Product”
We helped Johnson & Johnson find a hidden consumer need.

“How Could We Launch In Europe?”
Our research in Milan, Moscow and Paris identified original marketing opportunities for a new beauty drink from Nestle & Coca-Cola.

“Inspire Every Team Throughout Our Company”
Since PSFK’s inception, we have presented a bi-monthly report to Anheuser Busch to inform and inspire their teams in marketing, media, product development and senior management.

“Inspire Our Local Product Design Team”
In 2006, we provided trends insights to inspire Samsung’s mobile US phone design studio.

“Feed Our Team Ideas To Help Us Change”
We provided a daily feed of youth, media and entertainment news and trends to help an MTV team led by Bruce Mau plan the network’s future.

“Help Us Find A Successful Business Concept To Launch Back Home”
We introduced Samsun LOGIX to innovative US brands for licensing in South Korea.

“Inform Our Product Localization”
We provided youth and gaming trends advice to the Singapore office of 10tacle to help them localize Asian games in Germany and Austria.

“Lead The Discussion We’ve Started”
We created discussion and analysis by serving as a key contributor to BMW’s eco-conscious Club of Pioneers blog-program.

Consumer Insights
PSFK co-founded Peep Insights & Revelations with Maria Vrachnos in response to a gap in the quality of focus groups and research reports.  Peep was created to provide clients with better research – employing a combination of non-traditional methodologies and innovation techniques that delve deep into the consumer psyche – identifying the “why” behind behaviors.

From exploratory needs to consumer immersions, Peep’s toolbox is deployed against research objectives and includes ethnographic and videographic layers to ensure highly visual and revealing insight deliverables.  More information about Peep can be found here.

CONTACT US ABOUT OUR CONSULTING:

PSFK has representatives in London, Hamburg, New York, Manila, Sao Paulo and Shanghai. To find out more about the services that PSFK offers, please contact Jeff Weiner (jeff.weiner@psfk.com) or complete the form on the right hand side of this page.