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Fashion july 15, 2016

A Lingerie Brand Made All Its Male Employees Wear E-Cups For A Day

To understand what women go through, PrimaDonna outfitted their male workers with weights strapped to their chests

Retail october 3, 2014

Bra Algorithms Trace Feminine and Market Curves

A San Francisco start-up site uses customer data to lift sales and separate trends

Design & Architecture september 24, 2014

German Lingerie Company Using Tech to Make 3D Underwear

3D-printed clamshell bra and panties exploit loophole in strange new law

Retail june 16, 2014

How Big Data Finds The Perfect Bra Fit

Lingerie startup True&Co is using data-powered insights to get the right products to their customers.

Work may 23, 2014

PSFK’s Top Five Stories Of The Week

Lingerie company publishes lookbook on Snapchat, supermarket with no packaging and break-ups depicted through computer error messages.

Arts & Culture may 22, 2014

Lingerie Brand Turns To Snapchat For A Voyeuristic, Vanishing Lookbook

Miss Crofton's new line debuts via the photo messaging app, giving playful glimpses of underwear.

If The Bra Doesn't Fit, Your Body Is Not The Problem, Dama De Copas Explain
Design & Architecture november 20, 2012

Lingerie Designed To Protect Against Any ‘Accidents’

Dear Kate offers leak-resistant underwear to protect women during that time of the month or during pregnancy.

Syndicated november 12, 2012

Is Victoria’s Secret The Playboy Of Lingerie Brands?

The USA's largest underwear brand is selling consumers an outdated vision of femininity, and they are buying it.

Technology october 7, 2012

PSFK’s Top Five Stories Of The Week

Lady Gaga's 'Body Revolution,' and what humans would look like with perfectly symmetrical faces. We review the best in design, culture, art, fashion and creative business in our weekly roundup.

Work october 2, 2012

New Wonderbra Ads Lets Users Undress Models With Their Smartphones

The lingerie company releases it's first app that gives an interactive peek at what bra the Slovakian supermodel wears under her clothes for various occasions.

Cities december 9, 2011

Lingerie Ad Brings Traffic To A Halt

An European lingerie brand literally stops traffic with its new advertising campaign. Now it has released a video poking fun at its tremendous success.

Advertising february 13, 2009

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