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Mattel Rolls Out a Line of Super Hero Toys For Girls
2 may 2016
Move over Barbie, Mattel's DC Super Hero Girls are here
Amazon and Mattel Are Bringing American Girl to Life
2 february 2016
Live-action specials engage kids with an enriched experience
Mattel Consults Feminists and Academics for Superhero Dolls
14 october 2015
Designed strong and athletic, Wonder Woman and Batgirl are among a batch of DC Super Hero Girls designed to do the saving
Internet of Barbie: Two-Way Toy Conversations are Here
23 february 2015
Childhood dreams come true with tech-enabled toy doll capable of real-time conversation
Google Cardboard and Mattel Collaborate on Modern View-Master
13 february 2015
A digital take on a childhood classic: new toy makes VR-viewing accessible for children
Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment
3 june 2014
The toy company and retailer have partnered to create a content hub for cartoons and related toys.
What Would A Hot Wheels Track Look Like If Major Tech Companies Built One?
2 april 2014
PSFK plays with a Hot Wheels track builder kits to give their inner DIY spirit some exercise. [Sponsored Content]
Social Media Petition Calls For A Plus-Size Barbie
31 december 2013
Could a more realistic Barbie create a more positive body image for some girls?
Touch-Sensitive Dress Adds High-Tech Flair To Barbie’s Wardrobe [Pics]
1 october 2013
The popular doll gets a wearable technology update with an LED infused LBD.
PSFK’S Top Five Stories Of The Week
28 april 2013
A life-sized, knitted boyfriend and partner-controlled vibrating underwear. We bring you the best in art, tech and business.
Barbie AR Mirror Lets Girls Apply Digital Makeup
18 february 2013
The Digital Makeover Mirror pairs an iPad with a vanity mirror, enabling users to try on lipstick and eye shadow without making a mess.
Wal-Mart Introduces Virtual Pop-Up Toy Store
7 november 2012
The underground store in Toronto, co-branded with Mattel, will make holiday shopping easier for tech-savvy commuters.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed