mattel Archives - PSFK

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PSFK’S Top Five Stories Of The Week

A life-sized, knitted boyfriend and partner-controlled vibrating underwear. We...

Barbie AR Mirror Lets Girls Apply Digital Makeup

The Digital Makeover Mirror pairs an iPad with a vanity mirror, enabling users...

Wal-Mart Introduces Virtual Pop-Up Toy Store

The underground store in Toronto, co-branded with Mattel, will make holiday...

Mattel Commissions First Ever ‘Drag Queen’ Barbie

Designer house The Blonds unveil the first ever cross-dressing Barbie, just in...

Paralyzed Patient Moves Robot With Their Mind

Scientists in Switzerland have demonstrated a robot that can be controlled by a...

Barbie’s Augmented Reality Dream Closet Lets You Try On Her Most Famous Outfits

Fans take a look inside the iconic doll's wardrobe and see themselves in...

Mattel Toys Interact With Your Favorite iPad Games [Pics]

Popular iOS apps like Angry Birds and Fruit Ninja will soon introduce a physical...

Triple Pundit: Mattel Says Yes To Greenpeace, No To Rainforest Destruction

Greenpeace's campaign to have toy company Mattel switch its paper sourcing...

Fijit Friends: The New Interactive Toy From Mattel

These robotic singing and dancing figures could become the latest craze for kids...

Mattel’s Sustainability Strategy: Design It, Make It, Live It

The toy maker announces it's progress in the green initiative and will be...

Ken Doll’s New Face: The Search For The Great American Boyfriend

To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"-...

Brands Partner With Colleges For Social Media Outreach

Companies like Sprint and Mattel are giving students real life work experience...

“House of Barbie” Shanghai Flagship Store Opens

Mattel has been hyping their massive flagship store in Shanghai for a while now...

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