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Mattel Rolls Out A Line Of Super Hero Toys For Girls

Amazon and Mattel Are Bringing American Girl to Life

Mattel Consults Feminists and Academics for Superhero Dolls

Internet of Barbie: Two-Way Toy Conversations are Here

Google Cardboard and Mattel Collaborate on Modern View-Master

Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment

What Would A Hot Wheels Track Look Like If Major Tech Companies Built One?

Social Media Petition Calls For A Plus-Size Barbie

Touch-Sensitive Dress Adds High-Tech Flair To Barbie’s Wardrobe [Pics]

PSFK’S Top Five Stories Of The Week

Barbie AR Mirror Lets Girls Apply Digital Makeup

Wal-Mart Introduces Virtual Pop-Up Toy Store

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