Mattel has been hyping their massive flagship store in Shanghai for a while now and this past weekend, the $30 million “House of Barbie” finally opened to generally rave reviews. Malcolm Moore of The Telegraph covered the opening, getting right to the point: “I’ll say it straight away – I think the store is the work of a clinical marketing genius and that it will be a huge success in Shanghai. “
Rather than focus on the Barbie dolls, the six-story store features Barbie-themed clothing, jewellery, cosmetics, food and spa treatments, including the “Plastic Smooth” facials (380 RMB, $55) [...]