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Online Marketing
Advertising april 21, 2013

Tom Evans: Why Brands Are Not Your Friends

Businesses are masquerading as peers in social feeds but their bottom line is still to sell.

Advertising april 2, 2013

Winning Public Testers Of Google Glass Eyewear ‘Announced’

Big hitters and other influencers might be the first to get try out the search giant's latest offering.

Advertising march 29, 2013

Wes Anderson & Roman Coppola Direct Film For Prada [Video]

An excellent short commercial for the Fashion house's latest fragrance tells the story of two men and one woman.

Advertising march 17, 2013

Drew Neisser: Just How Big Can Big Data Get? Really Really Big

Most people don't understand how this concept could signal a paradigm-shifting opportunity. CEO of Renegade shares his thoughts.

Advertising december 16, 2012

Macala Wright: 5 Key Components Of Top E-Commerce Sites

Digital innovation expert explains what brands need to know when they try to blaze a trail in online retail.

Advertising october 21, 2012

Shawn Parr: The Age Of User-Controlled Digital Entertainment

The audience today controls when and where they’ll consume content. Viewership has moved from 'primetime to my time.

Advertising july 24, 2012

McDonald’s Executive Chef Demos How To Make A Big Mac At Home [Headlines]

The fast food company's latest campaign makes their food and the preparation behind it more transparent.

Advertising april 30, 2012

Dan Weiden: The Future Of TV Is About Consumer Relationships

Advertising guru believes TV will remain an important channel for the creation of strong and provocative interactions with customers.

Advertising march 16, 2012

Hyundai Uses Hypnosis Ads To Get People To Buy Their Cars

The automaker is using British celebrity and hypnotist Peter Powers in a new immersive video campaign.

Culture february 8, 2012

Is Etsy The New Amazon? [Headlines]

E-commerce website focused on homemade materials looks for new ways to generate profits for its users.

Advertising february 8, 2012

Facebook Needs To Sell More Ads To Stay Afloat? [Headlines]

To satisfy Wall Street the world largest social network is going to need to draw more of its revenue from marketers.

Advertising december 9, 2011

McKinsey’s Latest Online Marketing Discoveries [Headlines]

Companies are missing a lot of important information about consumers that can help drive sales.

Advertising december 2, 2011

Luxury Bag Brand Promotes Its Collection With Web Series

Longchamp Paris presents an online drama set at a fictional fashion magazine.

Advertising september 13, 2011

Heineken’s New Champions League Campaign Utilizes Ambassadors

A new campaign for the beer maker highlights the joy of sport and some of its epic players.

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