A PSFK Report On
The New Rules Of Digital Engagement
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Tom Evans: Why Brands Are Not Your Friends
21 april 2013
Businesses are masquerading as peers in social feeds but their bottom line is still to sell.
Winning Public Testers Of Google Glass Eyewear ‘Announced’
2 april 2013
Big hitters and other influencers might be the first to get try out the search giant's latest offering.
Wes Anderson & Roman Coppola Direct Film For Prada [Video]
29 march 2013
An excellent short commercial for the Fashion house's latest fragrance tells the story of two men and one woman.
Drew Neisser: Just How Big Can Big Data Get? Really Really Big
17 march 2013
Most people don't understand how this concept could signal a paradigm-shifting opportunity. CEO of Renegade shares his thoughts.
Macala Wright: 5 Key Components Of Top E-Commerce Sites
16 december 2012
Digital innovation expert explains what brands need to know when they try to blaze a trail in online retail.
Shawn Parr: The Age Of User-Controlled Digital Entertainment
21 october 2012
The audience today controls when and where they’ll consume content. Viewership has moved from 'primetime to my time.
McDonald’s Executive Chef Demos How To Make A Big Mac At Home [Headlines]
24 july 2012
The fast food company's latest campaign makes their food and the preparation behind it more transparent.
Dan Weiden: The Future Of TV Is About Consumer Relationships
30 april 2012
Advertising guru believes TV will remain an important channel for the creation of strong and provocative interactions with customers.
Hyundai Uses Hypnosis Ads To Get People To Buy Their Cars
16 march 2012
The automaker is using British celebrity and hypnotist Peter Powers in a new immersive video campaign.
Is Etsy The New Amazon? [Headlines]
8 february 2012
E-commerce website focused on homemade materials looks for new ways to generate profits for its users.
Facebook Needs To Sell More Ads To Stay Afloat? [Headlines]
8 february 2012
To satisfy Wall Street the world largest social network is going to need to draw more of its revenue from marketers.
McKinsey’s Latest Online Marketing Discoveries [Headlines]
9 december 2011
Companies are missing a lot of important information about consumers that can help drive sales.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
Museum Guide Feels Like AI But Is Powered By Humans
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed