Headache PromotionAdam Rant drops us an email about a drug sampling scheme found on the side of a coffee cup.

Adam Rant drops us an email about a drug sampling scheme found on the side of a coffee cup:

I nip downstairs to get a cup of cheap coffee from the deli below the office on Canal Street. The coffee sleeve has been sponsored by Excedrin a headache drug. A free sample is attached. Pushing FREE drugs to ANYONE who buys a coffee is taking ambient media to a new low, alright advertising on grave stones was pretty bad but…

The drug can have the following side-effects (according to the tiny package print): behavioral changes, vomiting, nausea, hives, facial swelling, asthma/wheezing, shock, Liver damage and stomach bleeding. It also contains caffeine (on a cup of coffee?!) which may cause: nervousness, irritability, sleeplessness and rapid heart beat.

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