Dove’s Onslaught Film – The Backlash

Dove’s Onslaught Film – The Backlash
Christine Huang
  • 26 october 2007

A couple of weeks back we posted Dove’s onslaught film in which the brand takes a critical lens to its very own industry, warning viewers of the dangerous messages put out by beauty and skincare companies with the advice to “talk to your daughter before the beauty industry does.” Dove’s intention may be good, but the irony of the campaign has not gone unnoticed. Filmmaker Rye Clifton offers a response to the film, with a mash-up short of his own called “A Message from Unilever” (view it below). In it, he contrasts the contradictory messages put out by the corporation that owns both Dove and Axe, the latter known for its ads featuring scantily clad sexpots (whose parents apparently didn’t talk to their daughters before the beauty industry did) vying for the attention of horny Axe-sprayed men.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.