SK Telcom, South Korea's largest mobile phone operator has just released a useful service for anyone spending time outside during the hot months. Phone users can download a special audio file that when played, will keep mosquitoes up to 1 yard away. The sound replicates the buzz of a male mosquito, which the blood sucking females tend to avoid.

[via BBC News]

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in