Digital Culture Snub
The conceptual artist Minelli explained his thinking behind the project in a recent interview by Wooster Collective:
Technologies and the marketing behind them usually push the almost religious aspect of their evolution…and the users are pushed to live in an intense way the abstraction from reality, living technologies only as an idea and sometimes without even knowing their real functions.
And this aspect works for the social-networks too. The idealization connected with these experiences provokes a small-but-important detach of the perception of reality and what i want to do by writing the names of anything connected with the 2.0 life we are living in the slums of the third world is to point out the gap between the reality we still live in and the ephemeral world of technologies. It’s a kind of reminder, for people like me which i’m an Apple user and also have social-network accounts that the real world is deeply far from the idealization we have of it, not only in the third world and even if technologies and globalization are good things.