Tropicana Reverting to Old Package Design
The people have spoken. Tropicana’s redesigned packaging, which was released to a near universal disdain is being pulled and it will revert back to the classic design next month. Consumers found the new design to be generic looking, confusing and too different from the iconic “straw in an orange” theme.
The New York Times reports:
The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.