Tropicana Reverting to Old Package Design

Tropicana Reverting to Old Package Design
Dan Gould
  • 23 february 2009

The people have spoken. Tropicana’s redesigned packaging, which was released to a near universal disdain is being pulled and it will revert back to the classic design next month. Consumers found the new design to be generic looking, confusing and too different from the iconic “straw in an orange” theme.

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