Swedish software and design company The Astonishing Tribe are currently developing Augmented ID, an augmented reality concept for mobile phones. This utilizes facial recognition software (supplied by Polar Rose) to visualize the digital identities of those around you.

By simply aiming your mobile device at someone, you would be able to access that individual’s pre-selected information through floating icons that would appear around their image. These could contain anything from a phone number and email address to links to their favorite content or social networking platforms.

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