Swedish software and design company The Astonishing Tribe are currently developing Augmented ID, an augmented reality concept for mobile phones. This utilizes facial recognition software (supplied by Polar Rose) to visualize the digital identities of those around you.

By simply aiming your mobile device at someone, you would be able to access that individual’s pre-selected information through floating icons that would appear around their image. These could contain anything from a phone number and email address to links to their favorite content or social networking platforms.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in