The Most Beautiful Object In South Africa competition advances a different, design lead, conception of beauty.

The Most Beautiful Object In South Africa (MBOISA) competition is less a meditation of the nature of beauty and transcendence but instead an acknowledgement of the evolving nature of beauty and a championing of innovative aesthetics.

Contenders for this year’s prize included entrants as diverse as ice tea and the Mapungubwe Interpretation Centre, while previous winners of the award have included a condom applicator. The winner of the award is voted for by the public via SMS, staying true to the competitions premise that the award is not about categorising beauty but instead about asking “what is beautiful to you”.

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