We don't know whether to laugh or shake our head at the cool kid take on these iconic brand logos.

We’ve covered several projects in the past that have seen popular brand logos transformed into graphic art, honest criticism, and even a rival brand’s logo. Adding to this series is Hipster Branding, which quite frankly speaks for itself. Take a scroll through this Tumblr and view how the iconic Colonel Sanders is replaced by Buddy Holly glasses and a moustache, McDonald’s signature logo becomes a bold black pair of cutlery, and the Heinz Ketchup label looks like an artisanal brand sold at the Brooklyn Flea. With the continual, never-ending hipster memes, it was only a matter of time until famous logos were funneled through the hipster filter.

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