Kenneth Cole Launches New Collection On Life-Sized Digital Models [Pics]

Kenneth Cole Launches New Collection On Life-Sized Digital Models [Pics]

High-tech projected images show off fashion brand's latest luxury range.

Yi Chen
  • 30 march 2012

To unveil the fashion brand’s new high-end line, Kenneth Cole debuted the fall/winter collection this week at Cedar Lake theater in New York, USA. The relaxed and open atmosphere invited guests to browse through the Kenneth Cole Collection of up-scale clothes and accessories, and even chat with designer himself. However, what really grabbed the audience’s attention were the life-sized digital models that showed off the range and even interacted with the guests.

Each computer model was projected onto a large rectangular screen that was mounted on the walls. Overhead speakers hung from the ceilings and played out what the models were saying, such as, “Wear your voice. Join the movement. Be part of the collection.”

The high-tech installation was intended to help the Kenneth Cole Collection luxury line appeal to a modern sophisticated and edgier clientele. The range includes a lot of dark tones with the frequent use of leather fabrics.

Click to view the photos from the fashion event:

Kenneth Cole

Photos courtesy of BFA

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+fashion / apparel
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