Around 250 taxis in New Orleans will offer a choice of non-alcoholic beverages for just 99 cents.

Next time you're riding around New Orleans in a taxi, you'll be able to help yourself to a cold beverage. For just 99 cents, a vending machine will dispense a variety of soft drinks that can be enjoyed in the back of the cab. This project, from New Orleans Carriage Cab, is similar to a concept developed in NYC called TaxiTreats.

New Orleans Carriage Cab is the first company nationwide to develop technology that offers soft drink vending machines in around 250 taxis. Passengers will have a choice of non-alcoholic beverages that can be ordered through a touchscreen display and bought by swiping their credit or debit card.

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