What was once a gents subterranean lavatory has been scrubbed clean and transformed into an underground coffee shop.

Sitting next to a urinal while having a cup of top-quality coffee sounds like something any Englishman would turn their nose up at. But Pete Tomlinson and Ben Russell thought it would be an excellent idea. When they saw the ‘to rent' sign for an underground Victorian toilet, they saw the opportunity to create something new on the London coffee scene.

The Attendant opened last month, after a good industrial cleaning and restoration of the public toilets. But instead of erasing all memories of the previous use for the space, Tomlinson and Russell chose to venerate it, keeping all the 1890s Doulton & Co. urinals in tact as ornamentation for the coffee house. The urinals, which shined up quite nicely, are used as dividers for seats and above the banquette sits the original Victorian hand dryer.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in