Horror Film Festival Text Stalks Patrons For Their RSVPs [Video]

Horror Film Festival Text Stalks Patrons For Their RSVPs [Video]
Advertising

To get people to sign up for Elmstas 3000, Saatchi & Saatchi Stockholm sent creepy messages to participants.

Leah Gonzalez
  • 9 july 2013

How do you get people to go to a horror film festival? Ad agency Saatchi & Saatchi Stockholm says, scare them into going!

To get members to sign up for the horror film festival Elmstas 3000, the agency took to sending creepy text messages. Staying true to the festival’s theme of ‘Home Invasion,’ the agency sent a message from an unknown number and attached a photo taken outside the receiver’s house.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.