Tesco’s Snarky Tweets Hit Back At Customer Complaints
British telecommunications network gives witty responses to Twitter comments.
UK mobile network provider Tesco Mobile unleashed an unconventional new social media strategy in recent months that engages with customers in a drastically different tone from traditional customer service replies. The campaign, conceived by digital agency Jam, uses the hashtag #nojoke in many of the hilarious and often sarcastically offensive tweets, and states that ‘There’s nothing funny about Tesco Mobile’ as a rebuttal to often being made fun of as a downmarket brand.
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