Tesco’s Snarky Tweets Hit Back At Customer Complaints

Tesco’s Snarky Tweets Hit Back At Customer Complaints
Advertising

British telecommunications network gives witty responses to Twitter comments.

Kristen Nozell
  • 1 november 2013

UK mobile network provider Tesco Mobile unleashed an unconventional new social media strategy in recent months that engages with customers in a drastically different tone from traditional customer service replies. The campaign, conceived by digital agency Jam, uses the hashtag #nojoke in many of the hilarious and often sarcastically offensive tweets, and states that ‘There’s nothing funny about Tesco Mobile’ as a rebuttal to often being made fun of as a downmarket brand.

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