First 4D cinema experience will soon be available in downtown LA.

CJ Group, the South Korean company that runs Asia's largest theater chain, recently signed a deal with AEG to open the first 4D theater in the United States. The theater in downtown L.A. will use wind, strobe, fog, rain and scent-based effects in sync with the movie on screen to create a fully immersive experience. “Los Angeles was the natural choice for us in making it the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex, a division of CJ Group. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.”

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