4D Movie Theater Uses Smoke & Wind To Match On-Screen Action

4D Movie Theater Uses Smoke & Wind To Match On-Screen Action
Innovation

First 4D cinema experience will soon be available in downtown LA.

Ross Brooks
  • 26 march 2014

CJ Group, the South Korean company that runs Asia’s largest theater chain, recently signed a deal with AEG to open the first 4D theater in the United States. The theater in downtown L.A. will use wind, strobe, fog, rain and scent-based effects in sync with the movie on screen to create a fully immersive experience.

“Los Angeles was the natural choice for us in making it the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex, a division of CJ Group. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.”

CJ-Group-4dx-los-angeles-theater.jpg

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.