Michael Sprague: Moments Are The Bridge To Mobile Marketing
What are the best strategies for acquiring new customers? Head of Marketing & Partnerships at Kiip shares his tips.
As marketers, it is our job to know what our customers want. Once we know this (or think we know this), our next job is to acquire new customers while keeping existing ones happy. If we’re any good at customer acquisition, we will reach our target audience at the right moments and convert them into customers.
Sometimes the process to acquiring a customer is long (ref. Auto purchase). Sometimes it happens fast (ref. Groupon flash sales). There is a funnel referred to here, which ultimately makes marketing about capitalizing moments of purchase intent.