In this video we learn how physicality stimulates creativity and innovation by blurring the lines between work, life and play at Brooklyn Boulders.

Jesse Levin, Senior Cultural Chameleon at Brooklyn Boulders, spoke at PSFK CONFERENCE 2014 on what he's learned from disaster response and special ops veterans on how to build community and culture in startups.

He began by telling the audience about his experiences in Panama as a cultural mediator in a remote part of the country. The FARC militia, anti-narcotics police, the indigenous population and a Canadian mining company were all operating in that same area and it was his job to get them working together. With radically divergent interests, each group was suspicious of the other until a flood paralyzed the region. Levin took this as an opportunity to coordinate the strengths of each group to mount an effective relief effort that ended with all the stakeholders in the region seeing eye to eye.

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