Frito-Lay brand Walkers Crisps gives passersby free packs in return for sending out tweets

Frito-Lay brand Walkers Crisps converted London bus shelters into vending machines that gave passersby a free bag of chips in exchange for sending out tweets. In a UK first for out-of-home advertising, three Twitter-activated digital vending machines were placed at bus shelters in Oxford Street and Clapham Junction.

The stunt was created by OMD UK, AMV BBDO, Talon and Clear Channel, as part of the brand’s ongoing “Do Us A Flavour” campaign. A humorous advert featuring Walkers ambassador and soccer star Gary Lineker was filmed by AMV BBDO, which appeared to show him sitting inside the bus shelter vending machines.

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