LOCI food lab tests "food futures" by testing tastes in individual regions

The LOCI food lab is a traveling food stand designed from the ground up to identify what people in different areas value about their food and how they get it. From the menu, to the ingredients, to the serving and preparation it's a gastronomical laboratory set on “discover.” It works like this:

Step One: Customers identify preferred attributes of food from a list of 16, with characteristics such as Delicious, Nutritious, Seasonal, Biodiverse Affordable and Hyperlocal

Step Two: The cart team prepares a customized snack using a selection of 9 ingredients, tailored to conform with the preferences marked during Step One.

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