How Starwood Hotels Plans to Redesign the Check-In Process

How Starwood Hotels Plans to Redesign the Check-In Process

Loyalty rewards program debuts new technology: the first-ever keyless room entry

Simone Spilka
  • 21 january 2015

Imagine the typical check-in process of your holiday vacation: after airport security and a long flight, you arrive at the hotel lobby and join a number of guests in line for the front desk. During peak travel hours, you wait until an associate is available to greet you, request your ID and credit card and confirm your reservation. You exchange friendly small talk about the city and your trip as they activate keys for your room.

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