Marijuana Subscription Service Takes Cues from Luxury Brands

Marijuana Subscription Service Takes Cues from Luxury Brands
Luxury

Birchbox, move over: Marvina is the new hot subscription service (for cannabis)

Adriana Krasniansky, PSFK Labs
  • 21 january 2015

 

Dane Pieri understands the paradox of choice. The San Francisco entrepreneur realized that, once his state officially legalized the sale of medicinal marijuana in 2003, many consumers were overwhelmed by the variety of strains they could purchase. In response, Pieri launched Marvina—a monthly subscription service for high-quality marijuana, with the goal of cultivating a new audience of cannabis connoisseurs.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.