Marijuana Subscription Service Takes Cues from Luxury Brands

Marijuana Subscription Service Takes Cues from Luxury Brands

Birchbox, move over: Marvina is the new hot subscription service (for cannabis)

Adriana Krasniansky, PSFK Labs
  • 21 january 2015


Dane Pieri understands the paradox of choice. The San Francisco entrepreneur realized that, once his state officially legalized the sale of medicinal marijuana in 2003, many consumers were overwhelmed by the variety of strains they could purchase. In response, Pieri launched Marvina—a monthly subscription service for high-quality marijuana, with the goal of cultivating a new audience of cannabis connoisseurs.

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