#HotDudesReadingForACause aligns with clothing brand's rebrand, putting their catalog on quirky Instagram display

The anonymous, ungendered curator of the Instagram account Hot Dudes Reading is one of the more quirky amid Instagram's lot, posting pictures of elegant well-dressed men reading books, usually on public transit. It playfully toes the line between hilarious, brilliant and creepy, and even the usually-effusive Instagram commenters are totally unsure how to feel about it.

Banana Republic found an excellent intersection between their brand image and the strangely appealing page, and now the hot dudes are helping their photographer donate $50,000 to First Book, a childhood literacy foundation.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in