Volvo Steers in Direction of Youtube with EDM Wunderkind in Tow
Swedish collaboration with DJ and producer Avicii kicks off with exclusive music video
This week, Volvo will release their largest global marketing campaign as the kickoff to a new range of products set to roll out over the next four years. Unlike any traditional sense of marketing within the vehicle industry, Volvo has purposefully steered away from television commercial and print media. Instead, they’re turning to Youtube for delivery and distribution.
And who better to lead Swedish car manufacturer Volvo in the initial phase of a new beginning than 26-year-old EDM sensation Avicii?