Volvo Steers in Direction of Youtube with EDM Wunderkind in Tow

Volvo Steers in Direction of Youtube with EDM Wunderkind in Tow

Swedish collaboration with DJ and producer Avicii kicks off with exclusive music video

Simone Spilka
  • 5 may 2015

This week, Volvo will release their largest global marketing campaign as the kickoff to a new range of products set to roll out over the next four years. Unlike any traditional sense of marketing within the vehicle industry, Volvo has purposefully steered away from television commercial and print media. Instead, they’re turning to Youtube for delivery and distribution.

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