Performance Denim, Or Jeans You Can Scale a Mountain In
Canadian performance denim brand Dish & DU/ER flaunts its moisture-wicking, thermo-regulating and antimicrobial ways in the U.S.
Vancouver-based Dish & DU/ER is a different kind of denim—one that weaves together two proprietary fabrics to create a jean that is moisture-wicking, thermo-regulating and antimicrobial.
The brand brings together the best of activewear technology with the design of a premium denim line. “I wanted jeans that would adapt to the typical Vancouver lifestyle and transition from day to night without requiring a change of clothes,” founder Gary Lenett told Vancity Buzz. “I wanted to create a line of jeanswear that combined function and fashion and could take me from work to play and everything in between.”
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits