EdgeGear's Shift relocates your watch for the quickest glances in the West

EdgeGear is crowdfunding the Shift, a watch strap designed especially for smartwatches. By looking at the way we interact with watches today, the startup thinks the classic watch strap is just not enough.

The traditional watch bound to our wrists does one thing: tell time. An occasional glance is all it takes to make full use of it. Enter today's smartwatch, along with its touchscreens, heart monitors, pedometers, GPS, etc., and the quick look isn't enough anymore.

James Gilmore, cofounder of EdgeGear, talks about his startup's objective:

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