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Piers Fawkes: Time for New Luxury

Piers Fawkes: Time for New Luxury
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PSFK's founder explains how as prestige brands struggle to remain relevant, more nimble and supportive companies are stepping in to offer true value to the top of the market

Piers Fawkes, PSFK
  • 1 january 2016

I recently wrote an opinion piece about the death of luxury which attracted some attention. The article focused on social and technical macro trends which were changing the concept of luxury, or at least in terms of what someone thinks of a luxurious product, experience or service.

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