A just-announced collaboration with Virgin Galactic and Y-3 rethinks how fashion and space tourism interact

Spaceport America, a rounded, rust-colored spot in the New Mexico desert, looks like an alien craft skidded to a halt on top of the El Camino Real trail. This Bond-villain bunker of a building will eventually be the first stop for space tourists taking Virgin Galactic’s spaceplane from terra firma to suborbital flight.

Hanging inside Spaceport on a Monday afternoon are three black, sleek suits that represent more than a year of conversations between pilots, Virgin Galactic and Y-3, a fashion brand born of a collaboration between adidas and designer Yohji Yamamoto.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in