In line with the chat app movement, the integration is expected to further Facebook's outreach

Having opened up its Facebook Messenger Platform for developers to integrate their services into the mega-popular chat app, Facebook is gearing up for a future where it can mediate the interaction between users and businesses for a fluid and centralized experience. Looking to make the clumsy reality of toggling between apps a thing of the past, the social media goliath has been strategically partnering with other companies to offer various services to consumers at the heart of where they spend their time.

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