How Super 8 Gave Mediocre Hotel Art A Second Life
The motel chain provided a lesson in how to advertise a kitschy-to-cool redesign at Miami Art Week
How do you advertise your brand’s new, artistic revamp in the middle of a Miami Art Week already filled to the brim with brands and art? For Super 8, the answer was simple—give away the very same artwork you’re already trying to get rid of. Following their first ‘hotel art’ show during New York City’s Frieze art fair last May, the economy hotel chain is going for Round 2 with When the Art Comes Down: Works from the Super 8 Collection – Miami Edition.