The collection was carefully selected to go along with the museum's theme of artistic innovation

Taking crowd funding to a whole new level, the New Museum in NYC is collaborating with Kickstarter to sell its projects right out of the museum’s gift shop.

The Kickstarter collection was carefully selected to go along with the museum’s theme of artistic innovation. “As a leading institution dedicated to boundary-pushing art and ideas, the New Museum is the perfect place to share this collection, which features adventurous takes on everyday objects, creative explorations of technology, and designs that are simultaneously playful and profound,” wrote Kickstarter in its press release.

Among the items museum-goers can buy are IamElemental, action figures for girls, cat pins modeled after famous artists, and a personal body unit index to measure objects with your own body.

A window display of the collection will be up at the New Museum until May 15. All items can also be bought online through the museum’s website.

Kickstarter | New Museum

Taking crowd funding to a whole new level, the New Museum in NYC is collaborating with Kickstarter to sell its projects right out of the museum’s gift shop.

The Kickstarter collection was carefully selected to go along with the museum’s theme of artistic innovation. “As a leading institution dedicated to boundary-pushing art and ideas, the New Museum is the perfect place to share this collection, which features adventurous takes on everyday objects, creative explorations of technology, and designs that are simultaneously playful and profound,” wrote Kickstarter in its press release.