Lara is Match.com's new AI chatbot for the U.K. and France that can find people who might get along based on their interests

A matchmaker chatbot is joining the ranks on Facebook Messenger in the U.K. After a successful launch in France last year, now British users looking for love can interact with Lara, Match.com‘s new AI chatbot that can find people you’ll get along with based on your interests.

Lara asks users about themselves on Facebook’s Messenger app, including some personal details, such as age, location and sexual preference before inviting them to set up a Match account—without having to leave Messenger. After the account is up and running, the chatbot continues to ask questions to find out what the person is looking for in a potential date.

Then Lara will send a series of recommendations with pictures and details right on the chat and the user can decide if any are of interest. Once they click on the picture they’ll be directed to their chosen date’s match.com profile where they’re free to make the first move.

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Lara represents yet another move to the online dating market and is an effective tool to adapt to consumers and where they are.

“As European leader, we’re always looking to find new and convenient ways for people to meet; whether that’s through the mobile app, our events program or now, Lara,” said Abbie Oguntade, Match.com Northern European VP.

Match.com

A matchmaker chatbot is joining the ranks on Facebook Messenger in the U.K. After a successful launch in France last year, now British users looking for love can interact with Lara, Match.com‘s new AI chatbot that can find people you’ll get along with based on your interests.

Lara asks users about themselves on Facebook’s Messenger app, including some personal details, such as age, location and sexual preference before inviting them to set up a Match account—without having to leave Messenger. After the account is up and running, the chatbot continues to ask questions to find out what the person is looking for in a potential date.