menu

IKEA Is Working With Apple To Demonstrate Products At Home With AR

IKEA Is Working With Apple To Demonstrate Products At Home With AR
Augmented & Virtual Reality

Apple's new ARKit will introduce augmented reality games and apps to iOS 11, and IKEA was named as one of its participants

Zack Palm
  • 26 june 2017

At its Worldwide Developers Conference (WWDC) earlier this June, Apple unveiled its new Augmented Reality Kit, on which developers will get to operate to bring more AR games and apps to the unreleased iOS 11 . One of the big names dropped at WWDC by Apple CEO Tim Cook was Swedish furniture favorite IKEA.

Cook said that IKEA’s app for the ARKit would bring 3D models of furniture products to showcase by holding up an iPhone screen. It grants customers the opportunity to sample how a piece of furniture would look in their home and how well it fits the existing decor. This IKEA AR technology has already been released for select Android phones.

This application is expected to launch later this year alongside the iOS 11.

AppleIKEA

+Apple
+Apple ARKit
+apps
+augmented reality
+home
+ikea
+retail
+WWDC 2017

More in home

home

These IKEA Speakers Are Made For Spur-Of-The-Moment Parties

IKEA tapped Teenage Engineering to create a collection of products for the perfect home party, including speakers and LED lights

23 February 2018
home

IKEA Collaboration Replaces Mediocre Wall Posters With Art

The home retailer teamed up with camera manufacturer Hasselblad to make affordable prints of renowned photographers' works

21 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.