The company has developed a new online learning platform for beginners wanting to learn how to play guitar

Fender, guitar makers since 1946, released a new guitar lesson web platform called Fender Play, designed for beginners.

Before a student starts the virtual lessons, they have to answer a series of questions so the service can learn about their musical and instrument preferences. The answers then build a customized curriculum for the student to personalize the experience. The lessons do not focus on music theory or basics; instead the web service offers videos showing instructors playing a student’s song of choice. This method could have students learning to play their favorite song in the first few minutes, immediately engaging them.

Anyone interested in trying out Fender Play can sign up for a free trial for 30 days before paying $19.99 per month for the service.

Fender Play

Fender, guitar makers since 1946, released a new guitar lesson web platform called Fender Play, designed for beginners.

Before a student starts the virtual lessons, they have to answer a series of questions so the service can learn about their musical and instrument preferences. The answers then build a customized curriculum for the student to personalize the experience. The lessons do not focus on music theory or basics; instead the web service offers videos showing instructors playing a student’s song of choice. This method could have students learning to play their favorite song in the first few minutes, immediately engaging them.