AI Matches Applicants With The Right Jobs Based On Their Face

AI Matches Applicants With The Right Jobs Based On Their Face

The HireVue app uses a mixture of video interviewing and artificial intelligence to make recruiting more efficient and match the right candidates with the right jobs.

Anna Johansson
  • 30 august 2017

Job recruitment has always been a hassle. Sometimes recruiters are swarmed with 300 applicants for a single position,. Once they’ve narrowed down the options, the 50 prime candidates still need to be screened and interviewed.

It would be more efficient to hire the ideal candidate as soon as possible, rather than dragging them through the job search process longer than necessary.

Technology can be a huge help to find the perfect candidate. A new software app called HireVue wants to minimize this problem with their video interview intelligence program. Ultimately, it will do the heavy lifting for you and allow you to screen multiple candidates at once.

There have been video interview apps before that allowed people to give a verbal resume, but this is the first one that has successfully integrated a live interview platform. It could be the future of recruiting as we know it.

“Talent Acquisition Leaders are expected to deliver the right candidates at lightning speeds, but traditional recruiting practices mean your recruiters typically have to sacrifice speed for quality,” says the HireVue website in its opening line. They claim that with HireVue, you get both speed and quality in your job applications.

“It’s all the science from the last 50 years being empowered by the technology of today,” said Hirevue CEO and founder Mark Newman. He introduced the platform in 2004 and has been running a ‘Series A’ crowdfund since 2008. Over that time, they’ve raised more than $93 million.

The process of using HireVue starts when your potential employer sets up interview questions for a certain position. Then you’ll set up an account and find the corresponding interview. You need a camera and microphone to answer interview questions over video, so a tablet, smartphone, desktop or laptop will work.

Usually, you’ll answer questions without the employer present, so you’ll be talking to yourself. If you’re not happy with your answers, you have an unlimited number of chances to record your answers and create the right impression.

Take a couple of tries to familiarize yourself with the new platform. It can be kind of unnerving to stare at yourself in the video rather than looking an interviewer in the eye. Remember that this is a real interview, so dress appropriately, try to make contact with the camera, sit up straight, and speak with confidence.

HireVue CTO Loren Larsen told Richard Feloni of Business Insider that the videos will be low resolution, and that’s intentional. It allows the interviewee to focus more on the question and answering appropriately than their own face.

After you’ve made the video, the artificial intelligence factor comes into play. This nifty computer program will examine visual and verbal cues that come with an ideal job candidate. It compares word choice, facial movements, body language, and tone to help employers find the very best candidate.

“HireVue uses a combination of proprietary voice recognition software and licensed facial recognition software in tandem with a ranking algorithm to determine which candidates most resemble the ideal candidate,” Feloni said. “The ideal candidate is a composite of traits triggered by body language, tone, and key words gathered from analyses of the existing best members of a particular role.”

The recruiter can specify which traits they prefer for a certain position, or the app will test candidates based on default settings. After the app reports which candidates made the best impressions, it will go into a file where recruiters can easily compare the results and choose the best applicant.

If they’re not pleased with the candidates pulled out of the pile, they can always discard the findings and choose their own top choices. They can also review answers and determine who will move on to the in-person interview themselves..

“HireVue said it doesn’t want to replace recruiters; instead, it wants to make the job interview process more efficient,” says Monica Torres of The Ladders. “At its best, it can serve as an initial screener before job seekers can get to the promised land of interviewing with a human.”

Recruiters still have all the final say on who they hire, and it’s impossible to operate the software without this integral factor. It won’t eliminate jobs, but it will cut down the hours that a recruiting team spends going through resumes and making their decisions.

The other highly beneficial aspect of this software is that it takes out some of the recruiters’ natural bias. The way a person dresses, past history, a bad first impression, gender, ethnicity, and more defining factors can cast a certain shadow in the eyes of the recruiter. The person might be perfectly fit for the job, but this kind of bias can prevent them from hiring someone.

“Structured interviews are much better and subject to less bias than unstructured interviews,” HireVue founder Mark Newman told Fast Company. “But many hiring managers still inject personal bias into structured interviews due to human nature.”

There’s no way to completely eliminate this natural bias since humans will still make the final hiring decisions, but it can lead to more open-mindedness in the final interview. Bias is an inherent weakness even with the AI software, but it will still make the recruiting process more accurate and efficient. There’s also hope that using this application will give people who really deserve the opportunity a better shot at winning the bid.

The reception of HireVue thus far has been wildly successful. Recruiters are thrilled with the ability to accurately narrow down their resume pool. Since they began crowdfunding in 2008, they’ve gained more than 600 clients, including major corporations like Unilever, Goldman Sachs, Vodafone, and Under Armour.

Unilever shared their experience with using HireVue with Business Insider. “Unilever, like most big companies, we’re trying to reinvent ourselves,” said Mike Clementi, VP of Unilever’s human resources in North America. “And we are really trying to digitize everything. Amazingly, our leadership team was also all in, and we decided to do it.”

Rather than sending hundreds of recruiters to colleges, collecting resumes and arranging follow-ups, they digitized the process with HireVue. After asking for LinkedIn profiles and for candidates to a variety of neuroscience-based games on the Pymetrics platform, they did video interviews.

The results were a significantly more diversified class of applicants and hires. The time for screening and interviewing employees went from four months to four weeks, saving more than 50,000 hours for recruiters and candidates.

This also increased the hiring rate for employees who made it to the final round. It used to be that 63 percent of Unilever candidates who made it to the final round received a job offer. Now, it’s 80 percent and an increased acceptance rate of 82 percent.

In all, Unilever had a great experience with this digitized platform, and they plan to use it again and again. Digitization is the future of recruiting, and companies like HireVue are opening the door to that possibility.


Job recruitment has always been a hassle. Sometimes recruiters are swarmed with 300 applicants for a single position,. Once they’ve narrowed down the options, the 50 prime candidates still need to be screened and interviewed.

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