The site features dozens of boards discussing various beauty topics, with more than 1,000 active users in each

Sephora‘s new Beauty Insider Community, an extension of its Beauty Insider profiles, allows users to chat with fellow beauty connoisseurs on dozens of forums focused on topics ranging from favorite perfumes to new Sephora products.

In a gallery section of the community, users can interact with each other by posting step-by-step photos showing how they created their looks, with links to Sephora products they used and full reviews of each of those items. A separate section for online conversation allows customers to post urgent make-up- or skin care-related questions, to which others can offer responses.

The community is currently only open to Beauty Insiders, Sephora’s name for those customers who participate in its loyalty program.

Beauty Insider Community

Sephora‘s new Beauty Insider Community, an extension of its Beauty Insider profiles, allows users to chat with fellow beauty connoisseurs on dozens of forums focused on topics ranging from favorite perfumes to new Sephora products.

In a gallery section of the community, users can interact with each other by posting step-by-step photos showing how they created their looks, with links to Sephora products they used and full reviews of each of those items. A separate section for online conversation allows customers to post urgent make-up- or skin care-related questions, to which others can offer responses.