CVS Pharmacy Vending Machine Offers On-The-Go Health Products
The machines feature a touchscreen with high res images and expansive product info
CVS Pharmacy is introducing vending machines throughout New England and New York stocked with over-the-counter health products, “better-for-you” snacks, and personal care products. The new vending machines are designed to help maximize convenience for customers by offering on-the-go wellness solutions outside the traditional retail space.
The first 25 vending machines will be unveiled in targeted areas including airports such as LaGuardia in New York City, public transit stations such as South Station Bus Terminal in Boston, office parks, and college campuses. The vending machines feature a 22″ touchscreen, high resolution images with expansive product information, and a QR code reader to read barcodes and promo codes. They will be customized with products to fit each location, with more than 70 products to choose from.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.