Gap Has Rolled Out A Subscription Clothing Service For Babies

Gap Has Rolled Out A Subscription Clothing Service For Babies
Children

The clothing brand created a new subscription program to make it easier for parents to get clothes for the babies

Zack Palm
  • 13 october 2017

Clothing retailer Gap officially launches its new subscription boxes designed for newborns called BabyGap OutfitBox. Gap first started testing the program with select customers earlier this year in May.

When a customer signs up for the program they list their child’s gender, size, and choose from one of four different themes for their box: classic, newborn essentials, fun, or surprise. The box arrives every three months and the customer may change the theme of their box prior to the delivery. Inside the OutfitBox a customer receives six different clothing items for their child. The style of clothing is determined by the quarter the customer receives their box, with warmer choices for winter and more comfortable ones for summer.

The BabyGap OutfitBox subscription costs $70 every three months.

BabyGap OutfitBox

Clothing retailer Gap officially launches its new subscription boxes designed for newborns called BabyGap OutfitBox. Gap first started testing the program with select customers earlier this year in May.

+apparel
+baby
+children
+Fashion
+gap
+infants
+retail
+Seamless Delivery
+subscription

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.