In Brief

While on a budget passenger airline, passengers have the chance to see what they could have gotten if they flew with Royal Dutch Airlines

Airline passengers who choose the airline with the best price know they probably won’t have the best experience, but they get to their destination without having to pay a fortune. Royal Dutch Airlines, KLM, created a video promotion around this idea called the KLM Flight Upgrader, a virtual reality application passengers can watch to see what they could have had, had they chosen a KLM flight.

In the virtual reality experience, the passenger look around from the perspective of a seat and can see what everything would have looked like if they had flown with KLM. However, the promotional service doesn’t highlight the reason passengers choose a budget airline: cost. For example, a trip from New York to Paris costs over $3,000 with KLM, while other flights may requests a third of that.

KLM made the virtual reality application available on Google Play and the Apple application store.

KLM Flight Upgrader

Airline passengers who choose the airline with the best price know they probably won’t have the best experience, but they get to their destination without having to pay a fortune. Royal Dutch Airlines, KLM, created a video promotion around this idea called the KLM Flight Upgrader, a virtual reality application passengers can watch to see what they could have had, had they chosen a KLM flight.

In the virtual reality experience, the passenger look around from the perspective of a seat and can see what everything would have looked like if they had flown with KLM. However, the promotional service doesn’t highlight the reason passengers choose a budget airline: cost. For example, a trip from New York to Paris costs over $3,000 with KLM, while other flights may requests a third of that.