Kellogg's new café will serve different cereal concoctions and allow visitors to customize their own cereal treats

Cereal fans need not feel sad about the closing of the Kellogg’s summer pop-up store in Times Square. Kellogg’s is bringing it back, but this time, it’s permanent. On December 7, the brand will open its new cereal café in New York’s Union Square.

Kellogg’s aims to have customers enjoy cereal well beyond the mornings. Café customers can choose from menu selections or create their own combinations. Other ingredients will be freshly sourced from the Union Square Farmer’s Market, and Kellogg’s will also offer milkshakes, ice cream and Pop-Tarts.

Our new home! Can’t wait to welcome you in December!!! #unionsquare #kelloggsnyc

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The café was designed with social media in mind. Every corner of the space is Instagram-worthy, with the hopes that cereal bowls will make their way to visitors’ pages.

Kellogg’s Union Square Café


Lead Image: Kellogg’s NYC via Facebook

Cereal fans need not feel sad about the closing of the Kellogg’s summer pop-up store in Times Square. Kellogg’s is bringing it back, but this time, it’s permanent. On December 7, the brand will open its new cereal café in New York’s Union Square.

Kellogg’s aims to have customers enjoy cereal well beyond the mornings. Café customers can choose from menu selections or create their own combinations. Other ingredients will be freshly sourced from the Union Square Farmer’s Market, and Kellogg’s will also offer milkshakes, ice cream and Pop-Tarts.