Aldi Introduces Pet-Friendly Wine And Beer In Time For The Holidays

Aldi Introduces Pet-Friendly Wine And Beer In Time For The Holidays
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The supermarket chain will offer a selection of mock drinks that are safe for cats and dogs

Matt Vitone
  • 1 december 2017

German discount supermarket Aldi is giving pets and their owners something to celebrate with this holiday season with a new range of cat and dog-friendly mock drinks being launched in U.K. stores.

The adorable drinks are alcohol-free and are also non-carbonated, making them safe for pets to consume. For dogs, there is ‘Bottom Sniffer,’ a beer that looks just like the real thing, but is made of a mixture of barley malt, water, dandelion, nettle, flax seeds and chicken flavoring. Cats, meanwhile, can enjoy ‘Pawsecco,’ a Prosecco-style beverage available in both rosé and white. Instead of using grapes, which can be poisonous for pets, Pawsecco is an herbal infusion made of elderflower, nettle, ginseng and lime flower.

“There are some 16 million dogs and cats in the UK; we are a nation obsessed with our pets and from speaking with customers we know many owners want to treat their fluffy family members at special occasions, especially at Christmas,” said Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK.

Customers in the U.K. can pick up the items starting December 7. Both beverages retail for £2.49 and are part of a whole assortment of holiday-themed pet treats the retailer is offering this year, which also includes a “Four-Course Festive Meal for Cats” and “Turkey Dinner for Dogs.”

Aldi

German discount supermarket Aldi is giving pets and their owners something to celebrate with this holiday season with a new range of cat and dog-friendly mock drinks being launched in U.K. stores.

The adorable drinks are alcohol-free and are also non-carbonated, making them safe for pets to consume. For dogs, there is ‘Bottom Sniffer,’ a beer that looks just like the real thing, but is made of a mixture of barley malt, water, dandelion, nettle, flax seeds and chicken flavoring. Cats, meanwhile, can enjoy ‘Pawsecco,’ a Prosecco-style beverage available in both rosé and white. Instead of using grapes, which can be poisonous for pets, Pawsecco is an herbal infusion made of elderflower, nettle, ginseng and lime flower.

+advertising
+Europe
+food & beverage
+holidays
+middle east
+pets
+retail
+UK
+united kingdom

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