Estée Lauder Partners With Youcam To Expand AR Beauty Products

Estée Lauder Partners With Youcam To Expand AR Beauty Products
Beauty

A new application called YouCam Makeup allows Estée Lauder beauty advisers to sample products during live trainings

Zack Palm
  • 20 december 2017

Beauty manufacturer Estée Lauder partnered with technology company Perfect Corp to launch a new augmented reality training program called YouCam Makeup. The program is designed for Estée Lauder beauty advisers around the world to attend live events held by company professionals and have them sample products during these events. If those attending the event have questions about a product or the training, the hosts will take a moment to answer them during the live event and provide feedback. The beauty advisers can access the YouCam Makeup application from their smartphone through the Google Play or Apple store.

Estée Lauder held their first event on December 7.

YouCam Makeup

Beauty manufacturer Estée Lauder partnered with technology company Perfect Corp to launch a new augmented reality training program called YouCam Makeup. The program is designed for Estée Lauder beauty advisers around the world to attend live events held by company professionals and have them sample products during these events. If those attending the event have questions about a product or the training, the hosts will take a moment to answer them during the live event and provide feedback. The beauty advisers can access the YouCam Makeup application from their smartphone through the Google Play or Apple store.

Estée Lauder held their first event on December 7.

+Apple
+AR
+AR & VR
+augmented reality
+beauty
+Estee Lauder
+Fashion
+Google
+mobile
+retail
+technology
+training

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