For the release of Star Wars: The Last Jedi, Disney teamed up with Twitter to showcase tweets surrounding the film

For anyone living under a rock, Star Wars: The Last Jedi was released late last week. Wanting to optimize the excitement surrounding the movie, Disney teamed up with Twitter to showcase fan tweets about the film on billboards at Toronto’s TEC Towers and New York’s Times Square and Bryant Park. These tweets rotated in and out alongside stills of Star Wars characters. All of the tweets were posted in real time as the conversations took place on Twitter.

Star Wars: The Last Jedi hit theaters on December 15. Hopefully, none of the fan tweets featured contained spoilers about the movie.

Star Wars

For anyone living under a rock, Star Wars: The Last Jedi was released late last week. Wanting to optimize the excitement surrounding the movie, Disney teamed up with Twitter to showcase fan tweets about the film on billboards at Toronto’s TEC Towers and New York’s Times Square and Bryant Park. These tweets rotated in and out alongside stills of Star Wars characters. All of the tweets were posted in real time as the conversations took place on Twitter.

May the force be with you always… and today, in Toronto’s @YDSquare. Check out live Tweets streaming all day. #TheLastJedi pic.twitter.com/Qq88EYUcI8