Minimal Audi Ad Just Highlights The Sounds Of A Car Cooling Down

Minimal Audi Ad Just Highlights The Sounds Of A Car Cooling Down
Advertising

The spot for Audi's RS 4 Avant foregoes the typical action, music and narration of automotive advertising

Emma Hutchings
  • 25 january 2018

Auto manufacturer Audi has launched a new ad for the RS 4 Avant that differs from the norm, with no driving, action or music. Instead, it presents the stationary vehicle in a garage with its engine off, cooling down after it has been out for a race. The camera pans around the car to capture it from all angles, and viewers get to see what happens to the brake pads, exhaust and engine fan as they cool, while listening to the ambient noise.

Produced by BBH London, the Cooling Down ad ends with the line: “The unmistakable sound of the new Audi RS 4.” You can check it out below.

Audi | BBH London

Auto manufacturer Audi has launched a new ad for the RS 4 Avant that differs from the norm, with no driving, action or music. Instead, it presents the stationary vehicle in a garage with its engine off, cooling down after it has been out for a race. The camera pans around the car to capture it from all angles, and viewers get to see what happens to the brake pads, exhaust and engine fan as they cool, while listening to the ambient noise.

+advertising
+audi
+Automotive
+bmw
+Brand Introduction
+Europe
+infiniti
+jaguar
+Lexus
+Mercedes Benz
+porsche
+technology
+tesla
+UK
+volvo

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