Nike Found An Unlikely Launch Partner In The Museum Of Modern Art

Nike Found An Unlikely Launch Partner In The Museum Of Modern Art
Fashion & Apparel

Lucky Nike fans bought their sneakers for $175 at the unveiling at MoMA's Design Store, and now they are reselling for $1000 or more

Ivanha Paz
  • 31 january 2018

Nike‘s new sneakers, the Virgil x MoMA x Nike Air Force 1s, were revealed at the Museum of Modern Art to mark the end of its “Items: Is Fashion Modern?” exhibit on January 27.

The exhibit, which started in October last year, explored the past and present (and sometimes the future) of fashion through 111 items of clothing that have made an impact in the 20th and 21st centuries. Items included Levi’s jeans and “the little black dress.” The unveiling caused a stir on social media, with Nike fans posting about their purchased sneakers. The lucky ones were able to buy them at the MoMA Design Store for $175, although by now they are going for around $1,000 on resale.

The shoes, designed by Nike and OFF-WHITE Virgil Abloh, display an all-black colorway, “AIR” branding on the midsole and a metallic Swoosh.

Nike | MoMA

Nike‘s new sneakers, the Virgil x MoMA x Nike Air Force 1s, were revealed at the Museum of Modern Art to mark the end of its “Items: Is Fashion Modern?” exhibit on January 27.

The exhibit, which started in October last year, explored the past and present (and sometimes the future) of fashion through 111 items of clothing that have made an impact in the 20th and 21st centuries. Items included Levi’s jeans and “the little black dress.” The unveiling caused a stir on social media, with Nike fans posting about their purchased sneakers. The lucky ones were able to buy them at the MoMA Design Store for $175, although by now they are going for around $1,000 on resale.

+apparel
+Arts & Culture
+arts & culture
+Brand Development
+consumer goods
+Design
+Fashion
+fitness / sport
+MoMA
+nike
+retail
+Sneakers

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